Facebook lets friends send gift cards
Worldwide, Daily news | ankakh | February 2, 2013 16:56Facebook on Thursday began letting social network members in the United States send friends gift cards for purchases at participating shops or restaurants.
The move came as the world’s leading social network seeks ways to expand how it makes money from its 1.06 billion monthly users, the majority of whom access the social network from smartphones or tablet computers.
Facebook was gradually adding the ability of US members to easily send cards loaded with cash credit at Jamba Juice, Target, Sephora or restaurant chain Olive Garden, according to a blog post.
“Your friend will be notified instantly about your gift, and will receive a Facebook Card in the mail a few days later,” Facebook said.
Facebook, which highlighted a growing shift to mobile usage, reported a $64 million profit in the fourth quarter of last year, while revenue grew 40 percent to $1.585 billion.
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