The Man Who Invented The Frappuccino Has Total Disdain For What American Coffee Culture Has Become
Worldwide, Daily news | ankakh | December 7, 2012 19:20
George Howell is the mind behind the beverage that helped Starbucks rise into the stratosphere — the Frappuccino.
And he hates what American coffee culture has become.
Janelle Nanos has written a big profile of Coffee Connection founder George Howell at Boston Magazine, and it reveals some interesting things about the legendary coffee genius. Howell, a world-renowned coffee expert, thinks that coffee has been hijacked by “latte elitists” who don’t appreciate the value of a pure, simple coffee.
“These coffee snobs instead push fussy coffee-based beverages with complicated combinations of milk, sugar, and foam, Italian-sounding names, and high profit margins,” explained Nanos.
Howell, who sold his Coffee Connection chain (and the rights to the Frappuccino name) to Starbucks in 1994 doesn’t go so far as to explicitly say that he regrets ever creating the drink, but he does admit that the Frap wasn’t his “life goal.”
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